講座題目：生态文明背景下中國超大城市群的城市品牌化實踐

主講人：Martin de Jong 荷蘭代爾夫特理工大學教授

主持人：李慧鳳 伟德国际1949官方网站副教授

講座時間：2017年6月14日（星期三）下午14:00-15:30

講座地點：606#6317

摘 要：

    City branding is a way for cities to make themselves attractive to investors, companies, the highly educated, residents and visitors. Terms such as eco cities, low carbon cities, smart cities, liveable cities etc. are not only used to create more attractive and sustainable living environments, but also used as a part of urban marketing efforts to generate loyalty. This presentation will focus on eco city development is a form of city branding and use strategies in the Chinese mega city regions (Jing Jin Ji, Yangtze River Delta and Greater Pearl River Delta) to see how muncipal governments go about doing this.

主講人簡介：

    Martin de Jong，荷蘭代爾夫特理工大學技術、政策與管理學院教授，Antoni van Leeuwenhoek教授，歐盟中國問題專家，荷蘭議會高級顧問，複旦大學兼職教授、千人計劃海外高層次人才。主要研究領域：公共政策，生态城市治理，城市規劃發展，區域經濟綠色轉型。主要研究成果：在Public Administration, Journal of Contemporary China, Journal of Cleaner Production, Journal of Urban Technology, Environmental Politics, Sustainablity等期刊發表論文百餘篇。